Content Creator User Guide
The easifan mobile app connects fans to live, local entertainment, arts and sports. The content management system (CMS) that powers the easifan app makes it easi for performers, athletes and venues to create profiles and to create, post, manage and promote live, local events. The app and CMS are available free of charge.
We refer to all performers and athletes as Stars. Stars may be members of Groups or Teams. Venues host events. Registered content creators create Star, Group, Team and Venue profiles that become building blocks to build exciting local events and post them on our platform.
Our platform is much more than a listing of live, local entertainment, arts and sports. The more you engage with the platform, the more you will get from it. Fans can create a personalized ideas event feed, get notifications about events featuring their favourite Stars, Groups, Teams or Venues, access ticket information and links, and use powerful search tools to explore and plan. Fans and content creators can use familiar like and share features to influence event rankings. Events can be promoted to appear prominently in event feeds and stimulate ticket sales.
We want to build local communities that support the discovery and development of local talent. We encourage and facilitate collaboration amongst local venues, performers and athletes to create events on our platform.
There are tips for content creators throughout this User Guide. We present them all here for ease of access. See the relevant section for context and further information.
Photos
Take lots of photos of your live performances so you have Venue-specific photos to add to your gallery and use in the future.
Portrait format photos on your phone should be easily cropped to square.
If cropping a photo will cut out key elements in the photo, consider placing the photo in a square “canvas” so you can save the image with space on the sides or on top and bottom.
Events
When you make arrangements for a live event, discuss posting the event on the easifan platform. Create profiles as required. Determine which party will build the event on the platform.
Use the copy feature to speed up building new events. Copy an Upcoming Event or Past Event and edit fields as required.
Venues
Register your venue on Google at https://www.google.com/business/.
Confirm that your venue will be identified on the easifan app by checking “View on Google Map”. Edit as required until your venue displays correctly.
Use the Information field to describe key features and services of your venue.
After you save your Venue profile form, review your Venue profile on the easifan app to verify that all information, including the map, is accurate and displaying properly.
Stars
When writing your Bio, include information to tell fans what they can expect when they attend one of your live performances.
If you are a musician, describe the music that you play – genre(s), covers, original music, etc. Note the instruments that you play. Reference artists and/or songs that might be included in your setlists. Include your musical history, either solo or as a member of bands. If you are a songwriter, includes references to your musical influences. Include solo album history and details of recent releases. Include a link to a sample of your solo music on online platforms. Include a link to any recent online news stories.
If you are an athlete, include historical details of your athletic career – personal data, previous teams, performance statistics, etc.
If you are a member of a group or team, ensure your Star profile is linked to the Group or Team profile.
Groups
When writing your Group Info, include information to tell fans what they can expect when they attend one of your live performances.
EXAMPLE: If you are a band, describe the music that you play – genre(s), covers, original music, etc. Reference artists and/or songs that might be included in your setlists. Include musical history of the band or your members. Include album history and details of recent releases.
Have members of your group create Star profiles so you can add them as members. This builds the network effect when Stars are members of multiple Groups or Teams.
Teams
Have members of your team create Star profiles so you can add them as members. This builds the network effect when Stars are members of multiple Groups or Teams.
Popularity Index
Share your profiles and events on your social media channels to build awareness about the app and stimulate fan engagement.
Encourage your followers to download the app and like and share your profiles and events.
All content creators must be registered users of our platform. Use of the platform and content created must comply with our Terms of Service. During the registration process, we send a verification code to verify your email address. In addition to other attestations, you agree to update your telephone number and email address on file if either should change after registration.
Please see our Privacy Policy for more details about our collection, use, disclosure, transfer, storage and retention of personal information.
As a registered content creator, you can create and maintain a single profile or a portfolio of profiles (Stars, Groups, Teams and Venues) and you can create, post, manage and promote events on the easifan platform.
You can edit your account profile and change your password here. If you forget your password, you can re-set it using Forgot Password on the login page.
To access our CMS, select Content Management in the main menu of the easifan app or select the Create Content button on our website’s main menu. Bookmark the CMS login URL in your browser(s) for future access.
Your home screen is a dashboard that displays your portfolio of profiles and a snapshot of the next five events featuring the Venues, Stars, Groups and Teams that you manage. If you create an account just to create and manage your own Star profile, you will only see one Star profile and any upcoming events in which you are performing. If you also manage a Group, you will see your Star profile, the Group profile and any upcoming events in which you are performing solo or with the Group. If you manage a team or a league, you will see all the profiles and events that you have created.
The Organize and Manage menu allows you to create, view, edit, copy, transfer and delete profiles and events.
All profiles and events include photos or logos. Add a photo or logo using our photo uploading tool when you create profiles or events. Uploaded photos are added to a gallery of photos that you can re-use when creating future events.
We have selected a square photo (1:1 frame) as the standard shape for all images on our app. Our embedded photo handling tool allows you upload any format, size and shape photo then re-size and crop the photo to fit the square window.
Alternatively, you can edit and save photos as square before uploading to your easifan gallery – edit photos on your phone or edit photos on your computer using common software like Paint 3D.
TIPS
Take lots of photos of your live performances so you have Venue-specific photos to add to your gallery and use in the future.
Portrait format photos on your phone should be easily cropped to square.
If cropping a photo will cut out key elements in the photo, consider placing the photo in a square “canvas” so you can save the image with space on the sides or on top and bottom.
To allow maximum flexibility, our platform allows any registered content creator to create an event. But venue managers have ultimate control over all events posted at their venue. If you create an event but are not the venue manager, the venue manager will receive a notice that you have created an event. If the venue manager has not authorized the event, they can delete the event and/or contact you at the email address provided.
Star, Group, Team and Venue profiles allow fans to discover and learn about talent, venues and relationships without leaving the app. To power this feature, the Venue and Lineup fields are required fields when building an event.
Create New Event presents a simple online form to create an event. Enter your event name, select the event type, write a description, select the event date and time, select the venue, select the event lineup, add ticket details, and add photos.
Start time displays in events and determines the display order for all listings except event feeds, which are ranked by event popularity (determined by our Popularity Index algorithm.) End time does not display unless you choose to display it. End time determines when the event will drop from event feeds.
For paid events, select the Paid button and select Ticket Details to open another form. Enter the ticket price, or ticket price range. For advance ticket sales, select Box Office to display the Venue phone number if tickets can be purchased by phone; if tickets can be purchased online, select Online Tickets and paste the link to the event from the ticketing platform that powers the online tickets.
All events require a cover photo. You may add up to three additional photos.
TIP
When you make arrangements for a live event, discuss posting the event on the easifan platform. Create profiles as required. Determine which party will build the event on the platform.
Upcoming Events displays a chronological list of all upcoming events that you manage on our platform. Select any Upcoming Event to review, edit, copy, transfer or delete as required. Search or filter your list using the Apply/Clear Filters button.
In addition to all the information recorded by the content creator, the event details include Analytics for the event. Analytics displays engagement metrics and the calculated Popularity Index, which determines the ranking of events in the app.
Past Events displays an alphabetical list of all upcoming events that you manage on our platform. Select any Past Event to review, copy, transfer or delete as required. Search or filter your list using the Apply/Clear Filters button.
In addition to all the information recorded by the content creator, the event details include Analytics for the event. Analytics displays engagement metrics and the calculated Popularity Index, which determines the ranking of events in the app.
TIP
Use the copy feature to speed up building new events. Copy an Upcoming Event or Past Event and edit fields as required.
If you do not have all required information or are not ready to publish an event and make it visible on the easifan app, you can save a draft version of the event so you can edit and complete it at another time. Draft Events displays an alphabetical list of all draft events that you manage on our platform. Select any Draft Event to review, edit, transfer or delete as required. Search or filter your list using the Apply/Clear Filters button.
If you own or manage a venue that features live, local entertainment, arts or sports, create a Venue profile so you or other content creators can build events featuring live performances at your venue.
Create New Venue presents a simple online form to create a Venue profile.
Enter your venue name, select the event types that you feature at your venue, select your province and city, and enter your postal code. If your City or Town is not listed, please send an email to support@easifan.com and we will add it right away!
Events on the easifan app are based on proximity of a fan’s mobile device to the hosting venue. This feature is powered by Google. To ensure events at your venue are displayed in event feeds, your venue must be identifiable on Google Maps. Begin typing your address or your business name to search the Google Maps database; select your address or business name from the list presented.
Enter your venue’s phone number, the URLs for your website and social media channels and any applicable information or policies in the (optional) fields for Information, Accessibility and Parking. Upload a photo or logo for your venue.
To complete your venue profile, you must confirm that you are authorized to create the Venue profile, that all information provided in the profile is accurate, and that you will maintain the accuracy and completeness of the information provided. Your Venue profile will have a Pending status until you record the verification code sent to you via email.
The integrity of our platform is critically important to us. To allow maximum flexibility, our platform allows any registered content creator to create an event. But, as a registered Venue manager, you have ultimate control over all events posted at your venue. When another content creator creates an event at your venue, you will receive a notice via email that an event has been created. If you did not authorize the event at your venue, you can delete the event and/or contact the event creator to address any concerns.
TIPS
Register your venue on Google at https://www.google.com/business/.
Confirm that your venue will be identified on the easifan app by checking “View on Google Map”. Edit as required until your venue displays correctly.
Use the Information field to describe key features and services of your venue.
After you save your Venue profile form, review your Venue profile to verify that all information is accurate.
Venue List displays an alphabetical list of all Venues that you manage on our platform. Scroll to find a Venue or use the filters to search by venue name, province or city.
Select any Venue to review, edit or delete as required. Edit or delete the Venue by selecting the applicable icon.
If management responsibility for a Venue changes, please have the new manager register as a content creator, then email support@easifan.com to request that we assign that Venue profile to the new manager. Provide the email address associated with the new manager’s content creator account.
Upcoming Events includes events at the Venue.
Analytics displays engagement metrics for the Venue.
Venue Events displays a list of all upcoming events at Venues that you manage on our platform, sorted by event creation date (shown in light font after the event date and time). In addition to the email that you receive when another content creator creates an event at your Venue, this list provides another opportunity for you to detect any unauthorized events at your venue. Please review this list regularly.
If you created the event, you can select the event to edit, copy or delete it. If another content creator created the event, you can delete the event and/or contact the event creator to address any concerns.
Pending Venues displays any Venues that you have created but have not yet been verified. We send you a verification code via email. Select the Pending Venue and record the associated verification code to complete creation of the Venue profile.
We refer to all performers and athletes as Stars. Stars can be added as members of Groups or Teams. Stars, Groups or Teams can be included in event lineups. This creates a network effect, allowing fans to use the easifan app to discover and learn about Stars, Groups and Teams.
Create a Star profile so you or other content creators can build events featuring the Star in the event lineup.
Create New Star presents a simple online form to create a Star profile – enter star name, add a profile photo, provide a biography and include website and social media links.
TIPS
When writing your Bio, include information to tell fans what they can expect when they attend one of your live performances.
If you are a musician, describe the music that you play – genre(s), covers, original music, etc. Note the instruments that you play. Reference artists and/or songs that might be included in your setlists. Include your musical history, either solo or as a member of bands. If you are a songwriter, includes references to your musical influences. Include solo album history and details of recent releases. Include a link to a sample of your solo music on online platforms. Include a link to any recent online news stories.
If you are an athlete, include historical details of your athletic career – personal data, previous teams, performance statistics, etc.
If you are a member of a group or team, ensure your Star profile is linked to the Group or Team profile.
Stars List displays an alphabetical list of all Star profiles that you manage on our platform. Scroll to find a Star or use the search bar to search by Star name.
Select any Star to review, edit, transfer or delete as required. Edit, transfer or delete the Star by selecting the applicable icon.
Upcoming Events includes events featuring the Star or any Group or Team in which the Star is a member.
Analytics displays engagement metrics for the Star.
Create a Group profile so you or other content creators can build events featuring the Group in the event lineup.
When Stars are included as members of a Group, the Upcoming Events lists for those Stars will also include events with the Group in the lineup.
Create New Group presents a simple online form to create a Group profile – enter group name, add a profile photo, provide biographical information about the group and include website and social media links.
If members of your group have Star profiles on our platform, add them as members of the Group. This creates a network effect, allowing fans to use the easifan app to discover and learn about Stars, Groups and Teams. Select the Select Members button, then search by name.
TIPS
When writing your Group Info, include information to tell fans what they can expect when they attend one of your live performances.
EXAMPLE: If you are a band, describe the music that you play – genre(s), covers, original music, etc. Reference artists and/or songs that might be included in your setlists. Include musical history of the band or your members. Include album history and details of recent releases.
Have members of your group create Star profiles so you can add them as members. This builds the network effect when Stars are members of multiple Groups or Teams.
Groups List displays an alphabetical list of all Group profiles that you manage on our platform. Scroll to find a Group or use the search bar to search by Group name.
Select any Group to review, edit, transfer or delete as required. Edit, transfer or delete the Group by selecting the applicable icon.
Upcoming Events includes events featuring the Group.
Analytics displays engagement metrics for the Group.
Members of the Group are listed. Select a Star profile to see details for the Star, including Groups in which the Star is a member, and Upcoming Events featuring the Star or any Group or Team in which the Star is a member. Select any profile or event to explore the network of relationships captured in the platform.
Create a Team profile so you or other content creators can build events featuring the Team in the event lineup.
When Stars are included as members of a Team, the Upcoming Events lists for those Stars will also include events with the Team in the lineup.
To provide the best fan experience, we only feature highly competitive sports events that will appeal to a large public fan base. For that reason, we set up and administer the leagues, tournaments and competitions that are featured on our platform. We actively engage with governing sports bodies in each of our markets to identify select leagues, tournaments and competitions to get them set up on our platform. In the case of team sports, a team must be associated with a league or tournament on the platform when a team profile is created. If your league or tournament is not set up on our platform, contact us at sports@easifan.com to apply to have your league or tournament set up.
Create New Team presents a simple online form to create a Team profile – enter team name, select the sport, select the governing body and league, add a profile photo or logo, provide biographical information about the team and include website and social media links.
If members of your team have Star profiles on our platform, add them as members of the Team. This creates a network effect, allowing fans to use the easifan app to discover and learn about Stars, Groups and Teams. Select the Select Players button, then search by name.
TIP
Have members of your team create Star profiles so you can add them as members. This builds the network effect when Stars are members of multiple Groups or Teams.
Teams List displays an alphabetical list of all Team profiles that you manage on our platform. Scroll to find a Team or use the search filters to search for a Team.
Select any Team to review, edit, transfer or delete as required.
Upcoming Events includes events featuring the Team.
Analytics displays engagement metrics for the Team.
Members of the Team are listed. Select a Star profile to see details for the Star, including Groups or Teams in which the Star is a member, and Upcoming Events featuring the Star or any Group or Team in which the Star is a member. Select any profile or event to explore the network of relationships captured in the platform.
Profiles and events can be transferred to another registered content creator. This provides flexibility around profile creation and editing and allows for collaboration when building events. When profiles and events are transferred, all internal links are maintained.
During our demonstration and testing phase, we created selected profiles and events based on information extracted from public domain websites and social media. We can transfer profiles so Stars, Groups, Teams and Venues don’t have to create profiles from scratch. Once ownership of a profile has been transferred within the platform, the new owner can edit the profile as required and manage the profile going forward. We can also transfer events so the new owner can use our convenient copy feature when creating future events. Email us at support@easifan.com to claim your demonstration profile.
To transfer a profile or event, select the Change Ownership icon and enter the email address of another registered content creator. If the email address entered is confirmed, select the Assign button.
To maintain strict controls over Venue profile management, Venue profiles cannot be transferred from one content creator to another. If management responsibility for a Venue changes, please have the new manager register as a content creator, then email support@easifan.com to request that we assign that Venue profile to the new manager. Provide the email address associated with the new manager’s content creator account.
Events are listed chronologically in the four event feeds on the easifan app, but each day’s events are displayed based on our Popularity Index algorithm, starting with the most popular.
Our Popularity Index assigns point values to each like and share associated with an event. An event at a popular Venue will have a higher Popularity Index; an event featuring Groups or Teams with larger fan bases will have a higher Popularity Index. When Groups or Teams have rosters of Stars with larger fan bases, the Popularity Index increases exponentially. The Popularity Index of an event increases more when you or your fans like and share the event.
Influence the ranking of your events through increased fan engagement.
TIPS
Share your profiles and events on your social media channels to build awareness about the app and stimulate fan engagement.
Encourage your followers to download the app and like and share your profiles and events.
Fans liking your profiles will populate their list of Favourites and trigger notifications when new events are added featuring their favourite Stars, Groups, Teams and Venues, as well as boost the Popularity Index for events featuring those Stars, Groups, Teams and Venues. Fans sharing your profiles and events will immediately boost an event’s Popularity Index; bringing more engaged fans to the app should result in exponential increases to the Popularity Index of future events.
Event creators can promote their events on our platform to have their events displayed at the top of our event feeds, usually to stimulate advance ticket sales for larger events or to promote an event in a different market to widen the audience.
To enquire about promoting your event, contact us at support@easifan.com. We will implement self-serve promoted events in a future release.